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Ada, MI 49301
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Impact
Content
Sales Tool
Your Reps
Literature
News
When someone visits your site, you want to make an impression that you are a company of substance, but in addition to that, you want to make it easy for them to understand the content and find what they’re looking for. 
Lastly, you don’t want to make the home page too packed with links and information so that it looks like a page from the Yellowpages phone book. Just like with any visual medium, use your product web pages to show what makes your product different, more efficient, unique. 
Words can fill out the explanation, but good visuals are key to making your story hit home. Your site should be designed so that it describes your products and services in a way that gives your customers and prospects a clear picture. 
This can be a great tool in phone conversations with prospects. In this example “control.tabs” allow page content to load without need for the whole page the reload each time. Click to enlarge feature also allows viewing of image details that would not normally fit on the page. Make it easy for your prospects to learn who represents you in their area, including all contact information. 
If your rep has a web site, provide an easy link to that site … but always open it in a new window so the prospect never has to leave your site. Unless you really want to control the distribution of literature information - and why would you? - then you will always want to make high quality, small file size PDFs available for download 
This provides yet another good reason why you don't need to cover every little detail on your web pages. If a prospect is interested in learning more, just make the information easy for them to download. HTML email is a great and cost-effective may to stay in touch with your customers and prospects. 
Be sure that you adhere to two basic rules: (1) Never add anyone to your mailing list unless they have requested to be added, and always give them an easy way to unsubscribe. (2) Don’t send an email unless you have something valuable and interesting to say or show … and make sure you make that judgment from the viewpoint of your intended readers. |